MODESTY CREATIVE AGENCY

Case Studies

Nice people we've worked with...

Sun

DDB Stockholm

Vitamin

Frankenstein Stockholm

Malmö Stad

Handelsbanken

SVT

Jambo Tours

Mori & Mimosa

Pontus Group

Prospect Hills

Rapp Collins Sthlm

Reklambyrå Hallå®

Volkswagen

Volvo

Case: Cornelia

Project Type: Set Design

Modesty was approached by Swedish performer and singer 'Cornelia'. She needed someone to design and produce her set design for a show here in central Stockholm.

Challenge

As Cornelia's music is of an electronic nature, a futuristic theme seemed the most appropriate choice. She was very open minded, but she had some rough ideas. With her ideas as a base, we sat down and discussed what could be done with the budget and time that were at hand. As Cornelia is quite a fan of the movie 'Be kind rewind' and how they solve their special effects, she was no stranger to a low-tech approach to work with a futuristic theme.

Solution

After elaborating a bit on robots and lasers, we settled for simple spinning prisms with lasers refracting through them in conjunction with a projected animation that's mimicking the effect the lasers produce.

As a contrast to this hi-tech feeling we created an organic scenery of butterflies that would look a bit like paper cut outs, similar to what you'll find in fold up books. While creating a very interesting and beautiful addition to the whole set, they also needed to be mobile with modest efforts for future shows, making this mobile solution perfect.

Production

The butterflies and the deer were simply sawed out of thin wooden sheets, painted in white and then decals made of plastic foil were mounted on the front. Photoshop was used for making the decal design.

The feet were made from black painted wooden beams with a slice in them. Very cost efficient and quickly made.

For the animation a bit of research had to be made before we found a tool that made exactly what we wanted. A loop was made out of a 4500 frames sequence which was projected on a screen behind Cornelia on stage.