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Case: So4it

Project Type: Graphic profile, website

When So4it decided to expand they needed a graphic profile reflecting their ideology and displaying their level of expertise and experience.
A touch of modesty if you will.
Together we created an appealing and accessible website where visitors easily find relevant information.

Challenge

The main objective was visualizing the strength of design, strategy and technology in harmony. That is So4it's ideology, or maybe philosophy, which is present in all their work. Since the company delivers complete solutions their clients are everything from telecommunication companies to fashion retail chains, so we needed to speak in a graphic language anyone can understand.

More work


Solution

With playfulness in color and style we created a conscious contrast to the typical technical or strategic company's formal business aesthetics.
The brightness of the employees and their work is depicted by the brightness in color.

We took the O in So4it and sculpted it to a glossy ball constituting the company's core containing the essence. Now all we had to do was shake the ball and let the essence cook for a while, then open it and pick up whatever aspect or element we wanted ready to display.

Result

The site is being released at the time of writing and the new business cards have already started to spread across Europe.

So4it is one of the rare flowers that somehow manage to bloom in this financial dry period, and we feel our work has added some beauty to its petals and sweetness to its nectar. Thus attracting more bees, giving life to other flowers around it and slowly returning prosperity to the region. In fact, Modesty is currently opening an office in Malmö in the south of Sweden.